BAUSCH + LOMB
  • BAUSCH + LOMB
    Soothe Campaign
  • To introduce the product Soothe by Bausch + Lomb ( a product that reduces eye irritation due to a variety of internal and external causes) we wanted to personify the symptoms that plague many people's daily lives. We also wanted to let people know, that with soothe, you could make your eyes happy again.

    Copywriter: Krista Hogg
  • Frowny Face: Burning eyes leave you fuming. Happy Face: Soothe your eyes. Save your day.

    Copy (all): Lots of things can cause burning, stinging, dry eye pain. But Soothe eye drops go right to the source of internal and external problems, so you get long-lasting relief. Now nothing will get in the way of your day, your life, your happy eyes.
  • Frowny Face: Teary Eyes make you wanna cry. Happy Face: Soothe your eyes. Save your day.
  • Frowny Face: Dry eyes just plain suck. Happy Face: Soothe your eyes. Save your day.
DESCRIPTION
Advertising
FIELDS
Advertising
DATE
2012